|Mascha van Zijverden
Advisor and Manager of Fashion Education
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Mascha van Zijverden is committed to the evolution and advancement of art and design curricula, and continually questions how educational environments can respond to the current demands and challenges of the creative industry. She is an advisor at the Amsterdam Fund for the Arts. She earned a bachelor’s degree in Fashion Design from ArtEZ University of the Arts and holds a master’s degree in Education in Arts from the Piet Zwart Institute. Since 2019 she is working as Programma Manager Fashion at ROC van Amsterdam, MBO College Hilversum. Here she tries to strengthen and expand the relation between the department and the work-field.
"As an experienced manager and designer of fashion education, my focus is always on establishing new connections between people and the various disciplines involved. The synergy that arises from this is key to the development of sustainable innovation in art & design curricula and an inclusive educational climate. My passion for crafts runs as a common thread throughout all my work."
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- Master of Education in Arts (MEiA)
(M Ed), 2016
Piet Zwart Institute,
Rotterdam University of Applied Sciences
- Bachelor of Design; Fashion Design
(B Des), 1991
ArtEZ University of the Arts, Arnhem
WORK EXPERIENCE (selection)
- ROC van Amsterdam, MBO College Hilversum, 2019 >>>
. Programme Manager Fashion
- Research & Projects in Art Education (freelance), 2017 – 2018
. Research, publication and exhibition: Recrafting Craft, An Exploration of Speculative Scenarios for Tomorrow’s Fashion Education
. Co-designer Research project: 'Ruimte voor Creatief Vakmanschap' for sQuare Amsterdam
- ArtEZ University of the Arts, 2009 – 2017
. Research member ArtEZ Professorship of Fashion Design
. Research member ArtEZ Professorship Education in Arts and Culture
. Course Director ArtEZ Fashion Masters
- University of the Arts Utrecht, 2002 – 2009
. Head Bachelor Fashion Design
. Course Leader Master Fashion Design (MaHKU)
NEW JOB !
As from February 12th, I will be working as Programme Manager Fashion at the ROC van Amsterdam.
Vernissage at HNI: February 7th - 19:30
Photo: Dirk Osinga
Pop-Inn exhibition of Recrafting Craft at Het Nieuwe Instituut, Rotterdam
A collaboration of Dirk Osinga & Georg Bohle, with contributions of Sarah Brunnhuber, Chrissie Coerman and Martin Sallières of the Design Academy Eindhoven.
From February 5th till February 17th.
Fashion workshop at the Gerrit Rietveld Academy. Photography: Jonas Lund & Anika Schwarzlose (2008)
Presentation / book launch WdKA Hybrid Publishing
15:00 - 15:30 Q&A by Florian Cramer
"Mascha van Zijverden’s Recrafting Craft (winner MA Research & HP Award 2016) explores speculative scenarios for tomorrow’s fashion education, in which the synergy between traditional and digital crafts plays a key role."
Round Table discussion Recrafting Craft – Exploring speculative scenarios for tomorrow’s fashion education in collaboration with Dirk Osinga at the Fashion Colloquium Searching for the New Luxury, Arnhem (NL).
Friday June 1st, 13:15
Photo: Thijs Adriaans for ArtEZ
Scout Dutch Design Awards, category 'Fashion'.
Nominated for the 'Max van der Kamp thesis Award 2017' by the National Centre of Expertise for Cultural Education and Amateur Arts (LKCA).
Advisor & Ambassador of 'One-Off subsidies' at Amsterdam Fund of the Arts [AFK].
1st Prize WdKA Research Award 2016
2017.01 - 2017.06
Co-Designer at sQuare, a research project ['Ruimte voor Creatief Vakmanschap'] initiated by 'Practoraat Creatief Vakmanschap', ROC Amsterdam and funded by Creative Industries Fund NL.
Graduation Master Education In Arts [M Ed] at the Piet Zwart Institute, Rotterdam.
Recrafting Craft: A Synergy of Crafts within Fashion Design Education at Art Schools in the Netherlands.
Round Table 'Recrafting Craft'. An education project as part of the research Recrafting Craft: A Synergy of Crafts within Fashion Design Education at Art Schools in the Netherlands. Master Education in Arts, Piet Zwart Institute.
In collaboration with Waag Society.
Photo: Jimena Gauna, Waag Society (2016)
2014.11 - 2016.12
Director Fashion Design and Coordinator International Affairs at the Modern International Art & Design Academy [MIADA], Chongqing, China.
Design Advisory Committee Member at Creative Industries Fund NL [Stimuleringsfonds Creatieve Industrie].
2013.01 - 2013.05
External Examiner at the University of Borås, The Swedish School of Textiles.
Académie Internationale de Coupe de Paris (2018-2019)
Co-developer and co-writer of 'La Synergie de l’Artisanat dans la Mode', an internationalisation strategy for AICP.
Graphic Design: Michaël Snitker
Recrafting Craft (2018)
An Exploration of Speculative Scenarios for Tomorrow’s Fashion Education
A design research project / publication in collaboration with Dirk Osinga [do|ob] (speculative scenarios) & Georg Bohle (drawings) and contributions of José Teunissen, Bibi Straatman & Oscar Tomico.
Publisher: Hybrid Publishing, WdKA
Print version available on request (by e-mail) or order online.
Graphic Design: Megan Hoogenboom for WdKA Hybrid Publishing
How to Work with a Designer (2017)
This a manual of how to work with a designer, a tool for commissioning companies. A spin-off of the design-research project sQuare. Initiated by Hannah van Luttervelt, Elsbeth Ronner, Aoife Wullur and Mascha van Zijverden.
Download the manual: PDF
Ruimte voor Creatief Vakmanschap (2017)
A design research project by Creative Industries Fund NL and ROC Amsterdam. A group of innovators, designers, education experts and researchers developed the 'work/learn' community: sQuare. An extensive programme set up for 'new creatives' to develop their entrepreneurial and creative skills in order to grow from new creative starter to flexible professional. In co-creation I worked on the development of the learning environment of sQuare; sQuare Academy and sQuare Accelerator Track [sQuat].
Research Report Learn, Act, Make!: PDF or ISSUU.
Recrafting Craft (2016)
A Synergy of Crafts within Fashion Design Education at Art Schools in the Netherlands
A master thesis submitted in partial fulfilment of the requirements of the Piet Zwart Institute for the degree of Master Education in Arts [MEiA]. Rotterdam, the Netherlands: PDF or ISSUU.
Graphic Design: Michaël Snitker
Fashion Data (2016)
This publication features an essay by José Teunissen as well as information about designers, initiatives and companies written by Mascha van Zijverden. The book is presented during the relaunch of the exhibition at the Temporary Fashion Museum at Het Nieuwe Instituut, Rotterdam.
Fashion Data is on sale at Het Nieuwe Instituut and on view at ISSUU.